Delta 38 star wars8/31/2023 In the content-heavy atmosphere we live in, it’s easy to find Further, by some accounts, Star Wars is now the world’s most powerful brand. It’s a franchise that has broken records time and time again and, according to the American Marketing Association, “Star Wars: Episode IV - A New Hope” changed marketing forever upon its release on May 25, 1977, becoming the first movie to really harness merchandising power – and subsequently selling $20 billion worth of goods. Naturally, brands and marketers soon followed. According to reports, May 4 celebrations began in earnest in 2011. This cultural and advertising juggernaut has also spawned its own holiday, enabling its most passionate fans to joyously bestow the Force upon one another each May 4. The Star Wars franchise has captivated audiences for nearly four decades and pulled in more than $3 billion at the box office alone.
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